The core industry attribute of this product is B2B professional beauty and hairdressing equipment. Its essence is not a household consumer product, but a service-oriented fixed asset to improve the efficiency and experience of the business place. Its core attributes are specifically reflected in:
· Service-based fixed assets: As an investment, buyers (beauty salons, barbershops) pay attention to the return on investment (whether to improve the unit price or turnover rate), durability and maintenance costs, rather than appearance or brand.
· Functional integration scheme: the core value is to solve the pain point of “service interruption”. For example, when the 3-motor massage allows customers to enjoy the massage on their stomachs, the technician can adjust the height of the bed, the angle of the backrest (for shampooing) and the angle of the legs steplessly, and the customer does not need to get up throughout the whole process. The wood grain and LED base are to create an atmosphere and correspond to the relaxed positioning of the beauty salon.
· Ergonomics and hygiene: professional sponge and skeleton design that conforms to the spinal curve, and leather, seams, etc. should be easy to disinfect and clean.
· B2B low-frequency procurement: sales rely on industry exhibitions, factory direct sales or regional agents to transact through channel discounts, after-sales quality assurance and successful cases. Brands are almost ineffective for end consumers.
Therefore, the key indicators for analyzing this industry are: bed load, motor noise, lifting speed, leather wear resistance, warranty policy, not appearance or brand story.
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