The core industry attribute of this product is high-end multifunctional household appliances. It is not a professional kitchen appliance. In essence, it is an efficient tool for family life and childcare auxiliary equipment. Its core value is time-saving, functional integration and convenient operation.
It is specifically reflected in four key points:
1. Functional integration and space efficiency
In view of the small pain points in the home kitchen, more than 10 functions such as stir-frying, stewing, steaming, kneading, beating, grinding, minced meat, baby supplementary food production, etc. are all in one, so as to realize the multi-use of one machine. The goal is to replace a bunch of small household appliances such as cooking machines, cooking machines, yogurt machines, etc.
2. Precision and automation
Through preset programs, temperature-controlled probes and intelligent recipes, it realizes “one-click cooking” and reduces the requirements for cooking. In particular, making baby supplementary food has higher requirements for temperature accuracy (to avoid nutrient loss), grinding fineness and material safety (such as food-grade stainless steel, bisphenol-free).
3. Dual driving of family scenes
· Daily cooking: solve the pain point of “can’t do it and don’t have time to do it”, and pursue efficiency and success rate.
· Infant supplementary food: the driving factors are safety, health and fineness. Users are willing to pay a premium for “the best for the baby”, so the model with complementary food function can improve the product grade and unit price.
4. Consumption characteristics of B2C
Consumers pay attention to ease of use (whether it is easy to clean, whether the operation is intuitive), the richness of recipes (whether there is a cloud recipe update) and safety (stability during operation, blade protection, no odor). Brand and reputation have a great influence, and price sensitivity is relatively low (especially for the mother and baby market), and consumers value value more.
The essential difference from commercial equipment:
· The core demands are different: commercial equipment pursues efficiency, durability and return on investment; home computers pursue convenience, worry-free, multi-functional and easy storage.
· The design standards are different: commercial equipment should have high power, continuous working capacity and easy maintenance; household equipment should be small in size, low noise, beautiful and easy to clean (preferably dishwasher cleaning).
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